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SaaS Explainer Video Template

A problem-solution explainer template for turning SaaS positioning into a clear motion graphics video.

Search intent

The searcher needs to explain a product workflow clearly enough for someone else to take action.

16:9 homepage1:1 social explainer9:16 short

Duration

30-60 seconds

Best for

  • Homepage explainers
  • Sales pages
  • Feature education
  • Demo follow-ups

Assets

  • Audience and use case
  • Old workflow summary
  • Three product steps
  • Proof point or outcome

Script beats

The motion structure to start from

  1. 1Name the audience and painful workflow.
  2. 2Show why the current workaround breaks down.
  3. 3Reveal the product workflow step by step.
  4. 4Add one proof scene or before-after comparison.
  5. 5End with the next action.

Copy-paste prompt

Create a SaaS explainer motion graphics video for [product]. Audience: [audience]. Explain the problem: [problem], show the old workflow, reveal the better workflow in three steps, add proof: [proof], and close with [CTA]. Style: clear B2B, simple diagrams, clean UI cards, readable labels.

Customize before publishing

  • Cut feature lists down to one workflow.
  • Show UI only when it proves the point.
  • Use diagrams for dense or sensitive screens.

Prompt tool

Open AI Explainer Video Generator

Create a structured explainer video prompt for SaaS products, education, healthcare, fintech, onboarding, and complex workflows.

Build prompt

Use case

Explainer videos

Create product, SaaS, education, healthcare, fintech, and workflow explainer videos with AI motion graphics.

View workflow

Audiences

Teams that can start from this template

Audience

Educators

Create educational explainers, lesson summaries, onboarding clips, diagrams, and caption-safe motion graphics for learning content.

Audience

Sales teams

Create demo follow-up videos, objection-handling clips, ROI proof cards, customer stories, and internal buyer enablement assets.

Related guides

Learn the workflow behind the template

Use Case

AI Explainer Video Maker for SaaS Products: What to Include

Plan a SaaS explainer video with AI motion graphics: problem framing, product scenes, proof, objections, and CTA.

Strategy

B2B SaaS Feature Announcement Videos: A Motion Graphics Guide

Turn feature releases into clear motion graphics videos for changelogs, email, LinkedIn, and customer education.

Strategy

Healthcare Explainer Videos With Motion Graphics: A Clarity Guide

Create healthcare explainer videos with careful AI motion graphics for patient education, benefits, workflows, and product communication.