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Motion template

Product Launch Video Script Template

A ready-to-adapt script for SaaS, app, AI feature, Product Hunt, and waitlist launch videos.

Search intent

The searcher is ready to create a launch asset and needs a concrete scene order, not a general explanation of launch videos.

16:9 homepage1:1 launch post9:16 social teaser

Duration

20-45 seconds

Best for

  • SaaS launches
  • AI feature announcements
  • Product Hunt pages
  • Waitlist campaigns

Assets

  • One-sentence launch promise
  • Product screenshots or UI mockups
  • Three strongest benefits
  • Logo, colors, and CTA URL

Script beats

The motion structure to start from

  1. 1Open with the old workflow or customer pain.
  2. 2Reveal the product and name the new way to work.
  3. 3Animate three benefit scenes with short labels.
  4. 4Show one proof point, result, or credible outcome.
  5. 5Close with a single launch CTA.

Copy-paste prompt

Create a product launch motion graphics video for [product]. Audience: [audience]. Duration: [duration]. Open with [old workflow], reveal [product], animate three benefits: [benefit 1], [benefit 2], [benefit 3], add proof: [proof point], and close with [CTA]. Style: premium startup launch, readable kinetic typography, brand colors, clean UI cards.

Customize before publishing

  • Replace generic benefit labels with customer-language claims.
  • Cut every on-screen line to nine words or fewer.
  • Create a vertical version with the same CTA frame.

Prompt tool

Open AI Product Launch Video Generator

Build a structured launch video prompt, storyboard, and motion direction for a SaaS product, app, AI feature, or Product Hunt launch.

Build prompt

Use case

Product launch videos

Create product launch videos for SaaS, apps, AI features, Product Hunt, waitlists, and feature announcements with editable AI motion graphics.

View workflow

Audiences

Teams that can start from this template

Related guides

Learn the workflow behind the template